Emerge Energy DrinkBranding, Packaging
EMERGE ENERGY REBRAND
Emerge came to us with an open brief to revamp their existing branding and packaging, the aim was to make the brand feel more premium positioning them as a major player in a very saturated market. We started by creating a visual identity with energy at its heart. The R in Emerge became a lightning bolt delivering a striking visual message whilst allowing us to separate the packaging cleanly for on pack competitions and partnerships, tying in with a wider brand strategy. The final route ended up as a more subtle move on from their existing branding.