FestifeelAdvertising, Branding, Event, Illustration, Photography, Print
Coppafeel! were throwing their one day festival again, Festifeel and approached us to brand it up. We created logos, posters, videos, animations, way-finding, interiors and even the odd tote or two. The sold out day festival was packed with music, art, comedy, skate and talks all hosted by the legends at the House of Vans, all the content was curated by the gorgeous Fearne Cotton and equally gorgeous Russell Howard, everyones efforts helped raise over £40k to help CoppaFeel! continue their life saving work. A real Happy Ending.
As part of the task we needed a spanking new logo, as hands are so much a part of the CoppaFeel! brand we created this vectorised logo which not only fits with the feel of the brand but also tied in with the larger design concept that is evident in the festival poster which you can check out below.
Alongside some awesome comedy from Russell Howard and friends some kicking tunes from The Stereophonics et al we also invited 40 talented artists and friends to create an exhibition based on the theme Touchie Feelie which worked as a perfect breakout space from all of the excitement. All the pieces, including prints by Tobias Hall, Justin Poulter and Studio Muti helped rais funds for the lovely people at CoppaFeel!. With loads of the prints selling out.
In order to create this campaign we decided to get our hands dirty, as well as some other peoples too. The main poster we decided needed to be created life size, props would represent all of the things happening on the day and the lovely hand models from Boob HQ would hold them once covered in striking blue paint, this would create a natural link from the hand branding of CoppaFeel! as well as reinforcing the message of using your hands to check your boobs.