Nike Personal TrainerAdvertising, Typography
Nike Personal Trainer
Nike not only want to portray their quality of product but also their attitude to sport and fitness, how could we create a press campaign that allowed them to sell their product whilst also motivating their consumers to use that product. The solution was in a line that not only gave praise to the product but was also a call to action, telling the consumer that all you need to get fit is a great pair of sneakers and the right attitude. Even though the final route didn’t run, the concept was loved by the team at Nike UK.