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Nike Personal Trainer

Advertising, Typography

Nike Personal Trainer

Nike Personal Trainer

Nike not only want to portray their quality of product but also their attitude to sport and fitness, how could we create a press campaign that allowed them to sell their product whilst also motivating their consumers to use that product. The solution was in a line that not only gave praise to the product but was also a call to action, telling the consumer that all you need to get fit is a great pair of sneakers and the right attitude. Even though the final route didn’t run, the concept was loved by the team at Nike UK.

Happy Ending Agency.
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