Taio Cruz Lyric Video

Illustration, Motion

Taio Cruz Lyric Video


We were lucky enough to be asked to create the lyric video for global music artist Taio Cruz’s new song “Do What You Like”With a brief of GTA Vice City / Miami Vice, we channeled a sweet pastel palette with some custom illustrations. With over 330,000 natural views on youtube in the first couple of months, the lyric video was driving plays and sales of the new single. 


Happy Ending Agency.