WE Day – Virgin AtlanticEvent, Illustration, Motion, Photography
WE DAY – VIRGIN ATLANTIC
Virgin Atlantic approached us with an exciting brief for the charity; WE Day. WE Day is a celebration of young people making a difference in their local and global communities hosted by WE movement – bringing people together and giving them the tools to change the world. For this year’s UK WE day at Wembley Arena, we were asked to create a film to support the story of Burnt Ash Primary and how they took social action, empowered others and transformed lives—including their own.
For this route we wanted to create all of the scenes out of paper, filming it from above, giving it a ‘home-made’ look and feel. An execution that the audience could relate to.
4,700 sticky pads, 60 cups of coffee, 4 sets of hands, 579 cutouts later and with a huge thanks to Indigo Rebel, we created the props and got filming with a three week turnaround from receiving the brief…