Showing the true value of the BBC
Campaign identity
Advertising
The Challenge
The BBC is funded in a very special way, through the license fee, which makes it prone to criticism around payment and more importantly value. So how do you showcase the value the BBC brings to the people of the UK across all that it does.
Our Approach
The BBC isn’t about producing content to just consume, the BBC is more than that, it’s about creating cultural moments, moments that impact lives, inspire generations, create change, difficult conversations and debates. It inspires date nights, becomes the sound track to our kitchen parties, it turns our living rooms into Gladiator arenas. Because it’s not about the BBC, it’s about the people it serves, it’s about the moments it creates in people’s lives how it represents us all and improves the lives of everyone in the UK, yes we make the content but the public make it matter.
The Solution
A symbiotic campaign that showcases the cause and effect that happens in the relationship between the BBC and the people it impacts covering everything from National TV to Local Radio.
It focuses on the connection, the feeling of TOGETHERNESS that shared experience that is happening all over the country and the value that brings to peoples lives.
The campaign is super flexible, allowing us to adapt it easily to all mediums and all aspects of programming.
