EMMMA
Visual Identity
Branding
EMMMA
EMMMA is an emerging musician, artist and performer who came to us looking for a logo and visual identity that reflected her distinctive style. Her existing imagery and photoshoots already carried an edgy aesthetic, with darker, slightly unsettling undertones, so we wanted to capture that same energy within the brand.
We developed a custom wordmark by taking a classic serif typeface and distorting it into sharp, spiked forms, creating something that felt both elegant and abrasive.
execution
Working closely with EMMMA and her team, we then rolled the identity out across tour posters, merchandise and social content. A key part of the creative approach was manipulating and distorting EMMMA's image while keeping her instantly recognisable — an important balance for an artist still building her audience and establishing her visual presence.
With the release of her latest EP, Honey, we had the opportunity to evolve the identity further, introducing new textures and treatments to the existing logomark while staying true to the world we'd already created.
