Creating a brand identity with a different perspective
Visual Identity
Branding
A New Perspective
Outliers is a brand transformation agency that helps start ups and scale ups see their world from a different perspective, this could be understanding who they are, their audiences or maybe even the business itself.
From a brand identity point of view, we focussed on that change of perspective and how it could be brought to life.
Our Design Language
Everything stemmed from what we called the “perspective panel” the panel had the ability to change, referencing the change in view point that Outliers offered the brands it worked with. Its graphic shape was used in a multitude of ways to create framing devices, backgrounds, patterns and even informing a shape based icon suite that helped reinforce the brand language.
The Results
Since the creation of the brand identity, Outliers has found its voice and its place amongst a sea of competitors, offering a service that adds value to every brand it touches. It continues to grow and deliver business value from a new perspective.
“Working with Ross and the team at Happy Ending is a bit like going to therapy – uncomfortable at times, makes you question everything you thought you knew, but somehow you leave thinking you’re an absolute genius. They helped us land on a brand identity that actually feels like us – not some over-designed nonsense you’re too embarrassed to show anyone.
We’ve also partnered on loads of projects and, honestly, they always go above and beyond. Ross doesn’t stop until you get the Happy Ending you were promised. Lots of agencies say they ‘care’. But Ross and the team truly do.”
Neil Hallmark, Outlier
