Red Bull Soundspace
Branding
Motion
Visual Identity
More than a room
In [insert year] Red Bull London revamped their on-site podcast studio. They wanted it to be more than just a room; to become a Red Bull London institution.
Under one roof
Previously, we had created an identitiy for Red Bull London. The core theme being the characterisic arches in the basement, where events and get togethers are held. Its a symbol of community in the space, and Red Bull Soundspace is part of it.
The crux of Red Bull Soundspace is simplicity. New designs want to be quick, and minimal, like the podcast format. A base grid sits in the back of all designs for the waveform blocks, imagery and type to snap to.
The pixellated, oversied type delivers basic messages, like the podcast number, while an information overlay, delivers the key information.
Layers
Info Layer
Podcasts don’t have to stay put, and Red Bull isnt known for staying still either. The info layer is a label tag, with templated layouts that can be updated on the fly. It delivers the core information of what you’re hearing because thats the point of podcasts, they’re simple and authentic.
The Execution
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